Director: Joaquin Baca-Asay
Agency: Arnold Worldwide
Asked to mash-up an aggressive hip hop track with something a little more…delicate, we proposed “Musettas Waltz” from the opera La Boheme. After sourcing an obscure instrumental version, we recorded world-class opera singers in Prague and Bratislava. Not only did this save our client tens of thousands of dollars in talent payments, it also allowed us to do the mashup in key! All the while we assisted the agency with some complex international rights clearances.